“Since we launched the PWYW scheme at the start of last year, we’ve managed to raise an astounding $315,000 for all kinds of great causes including Make-a-Wish, WaterAid, WWF, and others,” says FXhome CEO Josh Davies. The vehicle so generously donated by FXhome has allowed the Born Free team to plant trees, conduct hydrological surveys of the area, work with partner schools to deliver environmental education, and build relationships to support the conservation of the many species that call Meru National Park home, including lions, giraffes, rhinos, and elephants. We look forward to their continued support and our aim, to purchase a second 4X4, will truly make a difference to the lives of wild animals in Kenya.” “The funds they have already raised have made a huge difference to animal conservation in Meru, Kenya – the spiritual home of Born Free and final resting place of Elsa, the lioness that inspired our work. “We, at Born Free, couldn’t be more delighted to continue our partnership with FXhome,” says Karen Botha, Managing Director at the Born Free Foundation. Thanks to the vital work of Born Free, animals around the world stand the chance at a better future free from careless poaching and exploitation.įXhome’s community has already raised over $33,000 for Born Free in January and February this year through the ‘Pay-What-You-Want’ scheme which allows users to pay an optional amount for their free video editing software in return for additional features – all while supporting future development and good causes with up-to 20% going to various charities. Sadly, many of the animals that do survive will suffer at the hands of those who want to exploit them for profit or trophyism.
Today, over a million species are at risk of extinction and wildlife populations have dropped drastically even just in the last few decades.
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